The stronger the difference the more things are the same

The Internet is transforming the world at an extrodinary pace.  In the Dot Com Boom (and eventual crash) everyone focused on the "revolution" and what the future was going to be like.  When asked why traditional rules and experience applied, executives from Internet companies just looked at you blankly.  Yes, the world is being grossly influenced by the Internet, real time information, and connective relationships.  However, traditional business concepts still are the fundamental principals of the Internet.  They just need to be applied with open eyes and creative thinking. 

Internet Strategy is still about the fundamentals:  Leadership, Economics, Market Forces, Value Chains, Yield Management, Human Capital, Distribution, Cost vs Differentiation, Build or Buy, Location (Domain Name), Marketing, Operational Efficiency, etc.

Building an online business is no different than building a bricks and mortar business - a business plan.  What goes in that plan?  Do these topics sound familiar?

• Governance
• Strategy
• Management
• Operations
• Marketing
• Promotion
• People
• Finance
• Performance
• Risk

Don't get me wrong.  The Internet is not business as usual!  Doing business online requires a keen understanding of the nature of the Internet.  Meaning the fundamentals of how it actually works, emerging trends, social interactions, and a phlethora of other things.  This requires Internet expertise and experience.  There is no faster way of losing money than entering the Internet without the help of someone who is experienced.

Dan Warner: Internet Strategy and Innovation

A specialist in Internet strategy and innovations, Dan Warner has a proven track record for building businesses that work. He has great experience in the complete value chain including strategy & innovation, research, product design, web development, business development, internet marketing, social marketing, mergers and acquisitions, and exit strategies. He has a specific talent for making Internet start-up companies successful. He has a Masters of Business Administration – (Queensland University of Technology, Australia); Bachelor of Science - Zoology (Central Washington University, USA).

Accomplishments:

Heading strategy and operations for Dark Blue Sea Ltd (Fabulous.com) for 8 years [start-up] - He led it from a $3 million start-up company to a $100 million offer and eventual takeover from another public company. Dan spearheaded the development of more than a dozen substantial products including a domain registrar becoming 14th largest in the world; a domain sales platform (DDN) with penetration into 80% of the worlds registrars by volume; an affiliate marketing network ranked as 5th in the world; a dynamic web development engine which published over 1.2 million websites; a search directory which peaked at nearly 350 million visitors per year; and acquired more than 600,000 domain names as investments by the company.

DomainAdvertising.com [start-up] – inspiring a vision of "research | innovate | create" Dan acted as CEO to design, develop, and launch an Internet company which infused strong design, complexity and graphics into the domain parking industry which had become stale and lack lustre. His innovations were proven to increase revenue from a $35 CPM to $67 CPM (91% increase) by aligning user interests with advertiser outcomes.

Interweaving.com [start up] – Interweaving was founded on reducing costs and increasing velocity for SME businesses to become active on the web with highly functional ecommerce websites. Utilizing open source programming and design the company process cut development costs by more than half and shortened the time to market to less than a third of comparably developments.

Globally Renowned Internet Authority

A frequent public speaker, his thought leadership has directly influenced substantial movements in Internet marketing and development. His topics covered a wide gamut of topics including Internet strategy, research, innovation, futurism, analytics, online company valuation, natural brands, and social marketing. His speaking engagements have been all over the world including: England, France, Czech Republic, Australia, Canada, Bahamas, United States (Los Angeles, New York, Miami, San Francisco, Seattle). He has been published in the Sydney Morning Herald, Brisbane Times, Melbourne Age, and via a wide spectrum of online publications. He has been cited by Microsoft, Goldman Sachs, Bank of America, and has been frequently consulted by venture capital firms.